Tech.memeorandum is becoming the scandal sheet of the web 2.0 world. Today we're watching the "big fight" between Robert Scoble and Werner Vogels. A fight that seems to be primarily fought by other people.
What's interesting here is that people seem to think that if you say anything bad about blogging, that Scoble is the one you are hurting.
Scoble seems to be allowing that misperception to happen.
I'm willing to bet that Robert Scoble does not think that blogging is the highest and best form of communication for everyone, for everything, and in every circumstance.
There are a lot of ways to communicate with your customers. Blogging is a really great one. Does anyone want to contest that? Probably not.
Blogging is not the only one. Does anyone contest that? Probably not.
Om Malik says
In the subsequent posts, I still don't think either Shel or Scoble have addressed what Vogels was really asking. I think it is about making a strong counter argument - after all, prophets have to defend their way of thinking all the time.
I'm not sure what to make of this. It sounds like Om is more disappointed that he didn't see firm numbers and a good philosophical statement as to why blogging would be good for a larger company - in this case Amazon.
I also think that Scoble was simultaneously too quick to accept fault and be defensive. I think a "Give me a couple days on this," is an acceptable answer.
It would be cool to have Scoble et al launch Cluetrain 2 - which would be a site that combined tags, blogs and wiki to systematically catalogue the various ways blogging and business have intersected. It would dive into numbers ... but also methodologies. There's a lot of ways to blog or incoroporate blogging technologies.
So I vote that we all shut up and converse! :-)
Photo: Morten Flaten