Wow, the blog scene is suddenly a big cluster of hollywood hype. A few days after Scoble walks from MSFT, Om Malik grabs some green to launch his blog into the stratosphere.
Why leave Business 2.0 for a risky startup? Om says:
I have written about start-ups for so long, and have always wanted to see if I had the chops to build something from scratch. With well wishes and support of my community, I hope I can.
I started my company because I wanted to see if I could build something sustainable. I wanted to feel in control of my own life and give legs to software concepts that were nagging me for years. I love it, even when I hate it - I love it.
Om also said:
The other reason is the fundamental change in the media consumption patterns. In the past, I worked for Forbes.com, arguably one of the more successful media properties on the web, and learnt some vital lessons about online media. From the mid-1990s to today, we have seen some stellar brands emerge such as News.com. They are living proof that large online media properties are a viable business.
This paragraph is why people read Om's stuff. Rather than being threatened by or whining about the changing patterns of media usage - Om works to make sense out of them. That is exciting and refreshing.
Good luck in the wilds, Om!
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