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12 December 2006

Giving the Competition a Little Mojo for the Holidays

Yahoo! has had a hard time of it lately.  People saying they are misguided, directionless, poorly led.  Google has received the most indirect mojo from this - by being the one they people are NOT saying that about.

So today Google was nice enough to give some mojo back.  Apparently, Google directly copied a Yahoo page announcing the release (of all things) of IE7.  Down to the toolbars, it was a blatant cut and paste job.

Jeremy Zawodny says:

Was some product marketing person so uninspired that he or she decided it was "good enough" to just copy us?

Seriously, click those images and look at the full-sized versions. They're remarkably similar. And I've checked with our PR group to make sure that this wasn't just a template that Microsoft gave to all partners. It's not.

Yikes. Even the toolbar in the Google version of the picture has bits of Yahoo still in it.

You should really go to the link above and see the original images.  I won't copy them here because I'd like to drive some traffic around. 

This sort of thing happens all the time on the Net.  Coders never want to do the same work twice, so I can easily see how someone at Google could have grabbed that HTML, a quick trip through photoshop and everything was done.  They could move on.

If Google really wanted that page, though, they probably should have bought it for $1.65 billion.

Update: Matt Cutts shows that those that live in glass houses shouldn't throw stones.... (He also shows that Google saves every piece of incriminating evidence to use against you later... :-)  )

Blogged at my house in Seattle with Live Writer

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Jim Benson

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    Jim Benson is a collaborative management consultant. He is CEO of Modus Cooperandi, a consultancy which combines Lean, Agile Management and Social Media principles to develop sustainable teams.

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