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21 January 2007


Brian Solis

Great post...and your comment, "The press release is right behind an IRS form in terms of soul crushing monotony" is frightfully true!

It's time to do something about it, and this is the first time where this discussion will actually raise the level of urgency.

The only problem is that most offenders in PR probably won't even read these blog posts. Hence why we're trying to bring them into the conversation.

Jim Benson

Thanks Brian,

Your comment was thought provoking enough to cause a whole new post.

I replied in the following post "Social Media is a Zombie."

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Jim Benson

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Jim Benson is a collaborative management consultant. He is CEO of Modus Cooperandi, a consultancy which combines Lean, Agile Management and Social Media principles to develop sustainable teams.


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