« Winer Goes Mental on Apple, Benson Smiles and Nods | Main | Expedia.Com Buys Underpants Gnomes »

15 January 2007


Ron Davison

So you are saying that page views are to a website what lines are to a business? A indicator of popularity that may actually suggest dissatisfaction.

Jim Benson

Exactly. If you have a website people don't need, they just come back. But Microsoft has a fairly captive audience. People who have to find information on their site.

Yahoo had this problem a while back, they improved their site navigation and their pageviews went down - because people were finding what they needed.

Jay Fienberg

I think you nailed it, as many parts of Microsoft, over the recent past, have caught on to the idea that a thought-out site organization / navigation is a good thing.

You're definitely correct about the captive audience who, in the past, have been repeatedly forced to scoure a site to find a bit of info, and who now can find the same info in a couple clicks.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Personal Kanban - The go-to website for making your work flow, lowering stress, and building better systems.

Modus Cooperandi - Jim and Toni's Collaborative Management consultancy.

Modus Institute - Online classes for Personal Kanban, Lean Knowledge Work, and the future of work.

Subscribe to Evolving Web

Become a Fan

My Photo
Retain Jim

Jim Benson is a collaborative management consultant. He is CEO of Modus Cooperandi, a consultancy which combines Lean, Agile Management and Social Media principles to develop sustainable teams.


  • Amazon Link Updater
  • GVisit
  • MyBlogLog
  • Technorati
  • Google Analytics