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04 August 2007

Comments

nic mitham

That's a really insightful post - very interesting.

The private vs shared experience is a field not really explored to date in SL.

Jim Benson

Yes, and it'll be interesting to see how voice in SL impacts this. The shared experience right now is in a way tempered by the rarity of voice use. 10 people can talk at the same time. When voice is more widely used, will that change the experience?

Jay Fienberg

I am still skeptical about the experience of music in SL. I am not a naysayer - I need and want to explore SL more to get into music scenes there and find what they are really like. But, from my experience with it so far, I wonder if it just looks like people are having a shared music experience, but it's just the SL experience that's shared rather than the musical experience.

In other words: yes, there's music and it's part of the experience of a group of people, but the music is an artifact of the SL world rather than itself the world in which people enter together. In particular, I wonder to what degree SL is usable as a primarily auditory world, since it so depends on building up a shared visual experience.

But, maybe there is a new musical multimedia that is "Second Life music," that is like a new, social, form of "music video."

So, with SL, like with music video, if a culture develops such that people know and relate to music through the SL medium, then it is significant for music.

Jim Benson

Okay, I'll think about that on my flight home.

Komuso Tokugawa

Hi!
Interesting article.

I've always maintained that Live music in sl is one of the "Killer Apps" of SL community experience.
[apologies for dragging out that old .bomb phrase;-)] but I'm a little biased perhaps.

I've touched on some of the points you mention on my own Metaverse Music Blog http://www.sonicviz.com/blogs/ and will be interested to read your follow up articles, as I am also continuing to look deeply into some of these areas as well.

One thing is for sure...the emerging metaverse offers some interesting possibilities for musicians and their audience to connect!

tc, kt


Poianone

Uhm, a new frontier for the integration between media? Interesting view... It seems that the world of music is the most open to Second Life. Not just from the point of view of the experience lived by users, but also and most of all from the awareness of singers and bands towards Second Life potentialities. Suzanne Vega and U2 pioneered the metaverse scene, but they are not the only examples. To me, there is a natural proximity between songs and metaverses, because they permit first of all to deliver and share emotions. SL as a mean to represent emotions, could be this the holy grail for marketers?

Komuso Tokugawa

"Suzanne Vega and U2 pioneered the metaverse scene, but they are not the only examples."

This is so wrong on so many levels, and it pains me deeply to see people repeat this with no knowledge of what actually happened.

Neither of them pioneered anything at all - FACT!

Texas Timtam

Right on Komuso. Live music in SL such a draw - and folks know the difference between live and "Memorex" in a heartbeat. There is even debate that DJs spinning & scratching, or vocals over a pre-recorded backing track is not really live. (http://www.motoratilife.com/?p=987)

And live music may be the only real revenue source left these days. In the recent Police reunion tour, the best seat in the house was about $900. You can buy the complete discography for under $100. Do the math.

There are a bunch of music performers playing live gigs *every day* in Second Life. It's happening now, and I can't wait to see what is still to come.

Jim Benson

But also, as a guy who grew up in the middle of nowhere, I can tell you that seeing live bands of substance is largely an urban experience.

And no matter how urban I am now, I can't just leave my house in Seattle and see guys from Berlin play every night. SL extends not only the ability to play live, but to experience performers globally.

For both artist and fan, that is a huge difference. Is it the same as being live? No. Is that the real point? No. Will going to see live bands live still be fun and interesting and more tangible? Yes.

But to a very real extent, the cost of distance is now very much lessened.

Poianone

"This is so wrong on so many levels, and it pains me deeply to see people repeat this with no knowledge of what actually happened."
Komuso, I apologize with you and everyone for my inaccurate statement. I was not absolutely trying to say that U2 or Suzanne Vega where the first performers that used SL. Instead, I used the term "pioneers" in a different meaning: U2 and SV were the first examples of popular, mainstream musician that explored the possibilities offered by SL.

Komuso Tokugawa

U2 has never played in SL afaik.
It's a tribute band.

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Jim Benson is a collaborative management consultant. He is CEO of Modus Cooperandi, a consultancy which combines Lean, Agile Management and Social Media principles to develop sustainable teams.

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