For me, Facebook is an interesting little toy and always has been. It's fun to build up a list of people and do silly things with them. But it isn't useful, it isn't an effective communication tool. It isn't even a good social networking tool.
It is a killer Social Networking Toy. Lego is fun. I can build Lego houses. I cannot build a real house out of Lego. This is not a real Volkswagen.
But for some reason, people think that simply because Facebook is a social networking something, it is a social networking tool.
This includes the people at Facebook, who seem to believe that the backend (The Facebook Platform and Facebook Markup Language) was all that was required to be a social networking tool. So they had a big product launch and did a lot of puffery. In the end, the atrocious UI and major architectural limitations of the platform led to the social muck we see today.
Recently people have become concerned about trust. Concurrent memes about Facebook not allowing you access to your data and Facebook not being a trustable steward of your data have led to many technology early adopters and influencers to ignore their Facebook account or to outright cancel it.
Right now it's a trickle, but it is noticeable.
I don't understand one thing ... are people actually expecting Facebook to be of use?
To be fair, I do get utility out of Facebook. I enjoy playing with Laurel Papworth (I believe we have poked each other 20 trillion times). I like the fact that the lax rules for the meaning of "friend" have let me meet several people around the world. Shel Israel said in Twitter the other day that he just hangs around Facebook to play Scrabulous.
But it's all a toy. So this is why I don't cancel my Facebook account. I'm having fun with it and I don't put personal information in it for people to steal.
Don't take Facebook seriously, is my advice. I've looked for ways to take it seriously and they just aren't there.
As adults, we are all waiting for a real, useful, social networking tool. Obviously there isn't one out there yet.
If people out there are thinking that the social networking world is satisfied, it's not. It is overpopulated with mediocre applications, but by no means is it satisfied.