The Obama campaign has made very skilled and rather honest use of social media and the Internet in general. That's been exciting to watch. It's been fun to watch. They .. almost ... get it.
In today's skeptical and information-rich world, the key is to provide all the information up front. To have conspicuous honestly.
Today I received the email below from the Obama campaign. It's a good email and tells you exactly what is going on. It describes an attack ad by the McCain campaign and the Obama camp's response. It also provides a link to watch the Obama response ad.
It just lacks one thing:
A link to the McCain ad.
Being a responsible voter, I wanted to see what I was responding to. The Obama campaign made me go looking for it.
Here's the McCain Ad:
Here's the Obama response:
Well, it doesn't appear to be on YouTube yet. So here's the link.
The issue here is, why not have these two videos side by side as a mini-debate? If McCain has a video that says something you disagree with, make a response video and provide them together. Don't talk at us, show us the dialog. Or a dialog at any rate.
In the end, give the voters the source material and not just your response.
Part of making American voters smarter is engaging them fully. The Obama campaign is certainly farther along with this than any preceding presidential campaign. They just have a little further to go to get to perfect.