An event or object of awesome social value.

Social Media is social.

Games, contests and fun are also social.  In the social media world, they are commonplace.  They serve as a means of harmless communication, ways to network, and ways to collect valuable information.

So part of your social capital is how you respond to games, contests and fun.  For example, This week Web Ink Now has an interesting little contest.

They want to know what people’s definition of cool is. 

In order to enter the contest, you need to define “cool” in your blog or web site and link back to The Cool Factor context post.

And give your personal definition.

Mine is:  Cool: An event or object of awesome social value.

What does this do?  Well, several things.

1. Gets people talking about David Scott’s blog
2. Gives a fun little creative puzzle to solve
3. Gets a bunch of Google juice by making people link back to the blog and the page.
4. Raises awareness for the book “The Cool Factor”
5. Sends information out through the social media sphere.

So number 5 is important. I learned about this through a tweet on twitter.

Look at the buzz!  There is no shortage of people posting about it.

Good job on the viral marketing, David.  It is certainly an event or object or event of awesome social value (cool).

Technorati Tags: The Cool Factor,Web Ink Now,David Scott,Social Media,Viral marketing

Comments

[David Meerman Scott]

Hey Jim,

Cool post here. It is as if you have read my mind. Many thanks.

My post was really fun to do. How cool to mix some of my favorite things together - marketing, social media, coolness, and rock music.

Take care and be cool.

David

[Jim Benson]

I totally want the guitar.

I want very very much to do an full on ambient guitar set with a Billy Gibbons Telecaster. Very few things would make me happier right now. :-)

[Michael Cayley]

Jim,

I think you'll dig this: http://twurl.nl/wz686b

Perhaps worthy of a follow up post?