Social Media is social.
Games, contests and fun are also social. In the social media world, they are commonplace. They serve as a means of harmless communication, ways to network, and ways to collect valuable information.
So part of your social capital is how you respond to games, contests and fun. For example, This week Web Ink Now has an interesting little contest.
They want to know what people’s definition of cool is.
In order to enter the contest, you need to define “cool” in your blog or web site and link back to The Cool Factor context post.
And give your personal definition.
Mine is: Cool: An event or object of awesome social value.
What does this do? Well, several things.
- Gets people talking about David Scott’s blog
- Gives a fun little creative puzzle to solve
- Gets a bunch of Google juice by making people link back to the blog and the page.
- Raises awareness for the book “The Cool Factor”
- Sends information out through the social media sphere.
So number 5 is important. I learned about this through a tweet on twitter.
Look at the buzz! There is no shortage of people posting about it.
Good job on the viral marketing, David. It is certainly an event or object or event of awesome social value (cool).