To all my social media readers, I'd love to know what you think of this. Many studies have shown that people expect businesses to be on social media, including twitter. They don't just want it, they expect it.
Here we have a tweet from Popeye's Chicken. The tweets from Popeye's tend to be fairly silly, folksy humor. They often announce things going on with Popeye's.
Here we have a silly one during the presidential debates.
What I'm curious about is the "#debate08" hash tag. It is used here complete legitimately. But otherwise, @popeyeschicken is read by people who opt in and follow the business. Here, @popeyeschicken is using a hash tag to insert itself into a conversation.
(A hash tag allows people to follow public communication on twitter that identifies itself thematically. So in this case #debate08 can be searched and all tweets about the debate can be read.)
So I'd like to know what my readers think of this as a precedent. Now advertising can be (funny or not) inserted into ongoing conversation. I'm not saying this is good or bad. I just want to know what others think.