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31 October 2008



We love Facebook and Twitter too much to let them die.

I gave a presentation last week to a uni. why should they get involved in social media.
I haven't been able to phrase it simply. My thinking is like this.

Uni's have always had a value chain of research and a more visible revenue chain of students - a bit like google with 95% effort into research and 95% of revenue from advertising.

My thinking is that information "about" a business/sector has become freely available. If I switch my metaphor, it is a bit like a farmer who doesn't buy up his/her mining rights for his farm. In comes the prospector and the farmer finds the prospector has rights over and above the farmer's rights of ownership and farming.

Am I in the right direction?

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Jim Benson

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Jim Benson is a collaborative management consultant. He is CEO of Modus Cooperandi, a consultancy which combines Lean, Agile Management and Social Media principles to develop sustainable teams.


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