People keep talking about making Twitter work for business, but for me it was missing any way to include it into a company’s workflow. At last, CoTweet allows people to form work groups (centered on a single account) and have permanence for tweets and actions.
Here we see a Tweet where @Sprezzatura has retweeted a question I asked. I am able to assign that Tweet and annotate it for appropriate action. This is an instant quantum leap in Twitter usability for business. Saved Tweets then appear in a personal to-do list.
The personal to-do list, combined with annotation, provides both context for the action and the action itself. Note that the bottom tweet was a DM, so the app shows regular and direct messages in the same UI – understanding that to me they are both information and the delivery mechanism is simply metadata.
Each tweet-task in the to do list can be DM’ed, replied to, Retweeted, reassigned, e-mailed, or marked done.
My longstanding complaint about using Twitter for any business purpose was simply that Tweets were inherently unmanageable.
The CoTweet interface is very clean and usable. Unbelievably so, in fact. It may be one of the more beautiful interfaces I’ve seen.
The only thing that would make it blast into space and win the X Prize would be an AIR app. They’re going mobile first which is a shame. An AIR app gives you access to all users immediately. Mobile, while necessary, is cumbersome for development and likely only going to benefit iPhone users. I would have prioritized it differently.
In fact, the lack of an app will mean I will use CoTweet for the time being as a management tool and not as a tool to actually participate in Twitter in real-time.
That being said, I’m looking forward to getting my collaborators on CoTweet and using it to move tasks around and work better with the Modus Cooperandi account.
Blogged in the Alaska Air Board Room, Sea-Tac Airport