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13 July 2011

Comments

Gerrykirk

Well said, Jim. Marketing wants us to feel unsatisfied and unsettled soon after we've splurged on ourselves so we can continue the endless cycle of bigger, faster. I also like the approach of 'good enough'. When faced with many options, consider each one until you find one that is satisfactory, and ignore the rest.

Aruna

Hi,

This is very true especially of professionals working in IT industry. We are used to making decisions only after analysis (too much) and discussion with others in office. This leads to information overloading/analysis paralysis syndrome which inturn causes delayed decisions.

In real life, when we are faced with choices, our own intuition or gut instinct can answer the best. But still we can't resist the temptation to surf the net or ask many friends before making a choice and we refuse to listen to our own intuition. I believe this is the impact of IT to some extent.

Cheers,
Aruna

Markdavidson

Jim, I loved this post and the way clarified this specific cognitive bias... See, I would have applied it to the singles dating ads and it would have been a complete disaster.

This is the specific kind of quality discussion I like to see on the web and in the past have complained that there isn't enough of.

Most of the marketing posts I come across do not address how human beings process information and yet, it's critical to advertising and marketing on the web.

I'm sharing your post across my primary social channels and I look forward to reading even more of your articles in the future.

Jim Benson

@Jerry - I agree. But I'm really interested in, when running a meeting, having a business retrospective, evaluating work options ... how much time do we spend trying to figure out things like story sizes or priority, when there is really little utility in choosing between two like things.

@Aruna - Yes!

@Mark - I think the root problem here is that most people in business don't really know how their companies work. This is as true for marketers as it is for anyone. So they focus on their particular craft - but not the bigger context of "what can I do for my company?" For marketers, it is usually two things: sell things and collect market data.

But most often they use the market data to sell more things. So it's still an internal loop.

If you look at a marketing blog or a sales blog or a programming blog or an accounting blog - there is a lot of directed talk about making their profession better -- but very seldom talk about working with other departments or groups.

That tunnel vision leads to stultified discussion and myopic topics.

We need more systems thinkers!

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