A few weeks ago, my business partner Corey and I were having a conversation about process maturity. I said, “Better is not More.” That’s become a mantra for us and it’s showing up everywhere.
Today Mark Evans has a post about this in communication.
My read is consumers of digital services and content are being swamped, and madly scrambling to keep up. As a result, I think there’s going to be a growing demand for tools that filter and synthesize things to reduce the amount of noise.
Social media has put is in the middle of a cocktail party. Lots of conversations to track, lots of interesting people.
However, tabbed browsers and multiple applications now mean that we are attending several cocktail parties at the same time. Or at least we can if we choose to.
I set a cap at 10. And ten is still pretty insane. So my standard tab set comes up with 10 social media apps every morning.
I’ve made a point to make Google Reader one of these and that’s non-negotiable. Why? Because immediate communication is enticing. So Twitter and the like are like crack. I force myself to go for the slower world of blogs.
I’ve killed off FriendFeed, Plaxo and others like them – apps that go mental on trying to bring you 40 services at once. With 100s of people in that world, information goes by faster than anyone can process.
So, go for quality and and not quantity. Join the conversations you can actually participate in. Slow down and think.