Ross Mayfield is a virtual success. His paladin in World of Warcraft has reached level 60. He's one bad Silicone and Pixel dude.
In this post, he talks about the cooperative elements of WOW, like many posts have before. It's still an intereting phenomenon.
The real information comes below the raves...
I still have issues with WoW's disconnection with real life, failure to augment it, let alone provide incentives to live it better. I believe it provides good simulation-based training, have made connections there as happens with all social software, but it still comes at a cost great enough that I am unsure of it's return.
This is why I never played World of Warcraft. I am a gamer, with a studio crammed with old video games. I have been known to blow an evening or two on game each week. But World of Warcraft seemed like an addiction waiting to happen. The need for full-immersion in order to acheive success scared me. It felt like digital meth.
My diving into WOW to see what it's cooperative elements were like would be like joining a freebasing community to see how I could share my works.
I would much rather cooperate with people by going to dinner and having a conversation.