Be like Mark: Ignore Facebook.
Today I have three things to do: write this blog post, format a follow up package for our classes in Iowa last week, and get my cleaning to the cleaners so I have clothes for New York next week. Oh, and get a ticket to New York. Okay ... four things. Five if you count being available for a client call if they schedule it today and not Wednesday.
So .. five things.
Anyway, I sat down about an hour ago to write the blog post. It went all over the place and was deleted ... in about 15 minutes. Then I went for a second to see what reply happened on Facebook and now it is an hour later.
I didn't follow my own rule of not touching an open social media channel until I was done with my focused work.
One thing needs to be clear here ... we give Facebook, Twitter, Pinterest, and that picture thing too much credit - the social media most people are distracted by first thing in the morning is e-mail. I think most people have given up on inbox zero, but that's not the point ... the point is actually when to inbox at all.
So, your brain starts each day with a certain amount of creative energy. If you start each day in e-mail or social media, you are likely sending that creative energy (cognitive capacity) in the wrong direction. Yes, sometimes my first task is writing an email or responding to one - but it is a directed task with one recipient for a specific purpose (like a proposal or other "deliverable").
E-mail, Facebook, etc. aren't a problem because of their structure, they are a problem because they are streams of context switching. From personal to political to project A to planning to project B to spam to cats to cats to cats to cats. Streams are context switching and our brains love it because we are saying "New New New New New!!!"
But what your brain is not doing is creating something of value that will make someone happy, you money, or solve some problem - maybe even all three.
That stuff ... the good stuff ... comes actually completing things and focusing on them. We don't get sucked into social media and email holes because they build anything ... we get sucked into them because they are high-yield distraction.
So, this pomodoro is done. Blog post is delivered. Now going to get some coffee and jump into that formatting. Where is that Illustrator icon?