1Two1

Dell has a blog.  I woke up this morning to discussion of Dell's new blog one2one.  I was initially a little disappointed in the conversation as it started out negative, focusing on the PRiness of the blog.  Indeed, the current content on the blog includes stories about how Dell's web site used to be really complicated and they are trying to make it less so, Dell Poweredge servers, DellConnect, Dell stuff and more Dell stuff.  Unless you are searching for information on Dell stuff (for which you'd look at their web site and not their blog) there is no reason to come here.

One comment on the most recent post says "Where is Michael Dell?"

I was relieved though, when Andrew Lark and Robert Scoble urged bloggers to give Dell a break - they are trying.  The reward for proper blogging for Dell will be immediate - people will read.  The penalty for mini-press-release blogging will also be immediate.  No one will read, except people who hit it via search.

It's okay for Dell to announce new products or talk about Dell on their blog, certainly.  It's even okay to only have press releases on the blog.  But don't expect that to be a high traffic item.

But corporate blogging is a new and tricky field.  I'd say we treat this first week of Dell blogging as a "get to know us" set of posts by people who aren't familiar with the medium.  They'll find substance soon enough.


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