Over the last few months, I've only blogged about Google a few times, but I've noticed a distinct bounce from it. One article, yesterday, was on Google's new real time traffic site. The second was about how Google was everywhere in the news and had some analysis of how that news made Google look (on the whole they looked very good.)
Yesterday's article received not only a lot of hits from sites like Megite and Techmeme, but also from within Google. An indication that the friendly criticisms of their mapping layout struck a chord and were distributed internally.
The earlier article spent about 48 hours on Google Financial's GOOG profile.
It's apparent to me by this reaction and similar reactions from companies like Yahoo!, Microsoft, Expedia, and so on, that current communication in blogs are being explicitly monitored not just by a designated team member - but by entire teams.
Comments on this blog from sources with first-person experience in what is being discussed are much more common. This may be an artifact to the growing readership of my blog - but it seems to be independent of that. It appears that blog monitoring has become a best practice.
Blogged at Gray Hill Harbor Offices in Seattle using Windows Live Writer
Haha, very insightful. This shows that there is some truth in the echo-chamber metaphor sometimes used to describe the blogosphere. Based on what you are seeing, blogging about what everyone else is blogging about moves the readership needle (at least a little), which of course adds to the echo.
Ironically, I'm on the Windows Live Writer dev team, and I read this post because it mentioned Windows Live Writer in my Technorati feed :-)
Posted by: Spike Washburn (Writer Dev) | 05 March 2007 at 10:55