Robert Scoble tweeted TerraMinds today, it's another Twitter searcher.
To test it, I took a look at how it dealt with "Spock". Since I've recently had Spock on the brain. What came out was a fairly interesting stream-of-buzz.
This shows all the public tweets with the word "Spock" in them. I chose not to show you all 1,251 of them. What I really like here is you see praise, confusion, criticism, discovery, viral marketing, all in one quick easy tool.
You can also judge your level of buzz relative to other buzz-worthy objects:
So we can see that Spock is somewhere between Hello Kitty and LinkedIn in popularity amongst the general population of Twitter users.
You can also see that you can subscribe to the RSS, which means you can easily automate the mining and analysis of Tweets that relate to things you care about. In this case, the Spock team could subscribe to all Spock posts and then do keyword sorts for positive, negative, or confused tweets.
Of course, this is only people who have made their Twitters public. But there is significant value in the information stream here.
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