What is important to us? Love, Family, Happiness, Food, Sex, Entertainment. The order of importance may change from moment to moment, but these things make us human. They make life worth living. This is important. We discuss our successes and failures with them, our elation and our pain.
Today Allen Stern let me know that Comscore released a study from August 2008, showing that 41% of people using the net in the UK actively read blogs.
Number three of popularity were food blogs, with 637,000 unique visitors. (That’s unique visitors and not total page views). Now, mind you that the top 10 blog categories also include Community – Teens and Community – Women where food is likely also discussed. (As well as all those other things in my list).
Also note, this is just blogs. Review sites, Facebook, Twitter and other online discussion sites / tools aren’t included. This 41%, these 637,000 unique Britons, are the tip of the iceberg. People are discussing and reading each other’s passions on the net every minute of every day.
What have you done to make people passionate about your business?
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