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29 March 2009


Jonathan Trenn

These are all so true.

I'm in the process of starting a consultancy for helping restaurants use the internet as a marketing vehicle. One thing though: many restaurants are loathe to spend money on marketing. Many want their "food to speak for themselves". Others view it strictly as an expense. Others want to use the same marketing tools they've used all along - which may not be a bad idea.

I'd add that restaurants should think SEM and SEO to their plans...so if someone is searching for a certain type of cuisine in a certain area, the restaurant could pop up first or at least high on the rankings.


I recently posted on a similar topic and would have done well to read your thoughts first. I think if restaurant owners truly understood the size of the web audience compared to foot traffic or newspaper ads, they would pay a lot of attention to their websites. It's as much the public face of the business as the sign.

Jay Fienberg

Great list, Jim. But, I have to take exception to your #6: "Use Wordpress.com" - at least the way you are stating it.

Using Wordpress.com means that you are giving up a lot of control over the way your site looks and works. And, that can be a real liability, depending on how one is approaching the website.

So, at the very least, it's important for people to understand that Wordpress.com is a fine option if they are starting from nothing or replacing a dysfunctional site, and doing things mostly themselves without a lot of experience creating websites.

But, it's not necessarily the right way to do a website if you yourself are more experienced and/or working with a web firm.

Using Wordpress.com could be a useful part of making a better website. I wouldn't put it in a top 10 list, but however high up the list it appears, I would put it more like this:

Consider using a free or inexpensive blog tool like Wordpress*. Best if you host Wordpress on your own hosting account so you can really control the site design, but if you don't know how to do this, then it's very straightforward to setup a site on Wordpress.com starting from one of their shared design templates . . .

(*Technically, it's important to note that there's a free software program called Wordpress that has way more capabilities than the version of Wordpress that one gets at Wordpress.com.)

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