Finding Credibility in Social Media

It's hard to write about this track without being negative.

When we started the social media revolution, we did not heed Orwell's warning that all revolutions come to resemble that which they overthrew.

We launched blogs, tweeted the first tweets, and ran the first banner ads with the understanding that there was "Netiquette"--a quaint phrase no one remembers.  You if look back into the archives you can posts from 1995-1999 about what our goals and aspirations were.

We had "link-love", re-tweets, and the sharing economy. We were focused on collaborative screen, fact validation, and a drive to meet and understand everyone on earth. The Electronic Frontier Foundation fought, and ultimately lost, to keep the commercialization of the internet as unobtrusive as possible.

Hate speech was discouraged, freedom of interaction was encouraged.

We need to get that back. Not just to clear the animosity in the air, but so the world can actually get back to business.

As for the track: Today was an excuse to experiment with my newly upgraded Izotope mastering tools and a middle-of-the-night inspiration to use Cableguy's filter-shaper tool applied to an entire mix to bring together stuff that shouldn't go together. That in the initial noise generated, I'd find a way to find a credible sound.

 

ourfounder · Finding Credibility in Social Media

Geek Detail

Bass: Ibanez - SR670

Shakery Things: Kontakt .. World

More Percussion: Presonus Impact

Metallic Percussive Noises: NI Evolve (ARP)

DAW: Presonus Studio One

Plug Ins: Izotope Vocal Doubler, Neutron, Ozone / Cableguy's Filtershaper / and NI Guitar Rig 5

Keyboard: NI Komplete Kontrol 61

Human: Ourfounder

Comments

[Barry L Smith]

I remember my much-younger self, bathed in CRT glow, fidgeting in eager anticipation as I listened to the hiss and screech that heralded my entrance to The Internet. A world of so many possibilities - where people could connect and share, unbound from the limitations of distance or government or bias or convention...

You're right, it's hard to remain positive when I look at what we've done with one of the greatest opportunities humanity ever found. I keep trying, though.

I do like the track.